Marketing your property for sale
Marketing your property is an essential part of getting the best price for your home. And we’re experts at doing just that!
We have a whole range of marketing tools on hand to help us get the results you’re looking for. They range from the traditional – such as signboards and letterbox drops – through to featuring your property on our website and using the power of social media marketing.
Your tailored marketing plan
Before we list your property for sale, we’ll sit down with you to map out a marketing plan. Our aim is always to maximise the exposure of your property, making sure it’s seen by the largest number of suitable buyers.
Of course, you can always mix and match the various marketing channels, combining print and online marketing. But that’s something we can discuss when we get together.
Online marketing
Current research shows that 9 out of 10 consumers turn to the internet when they’re
searching for a new home. Moreover, with Byron Bay attracting such a large number of
buyers from out of town and overseas, it’s absolutely essential that we reach out to prospective buyers via the internet and social media when we advertise your property for sale.
We’ll always advertise your home for sale on our website, www.edsilkbyronbay.com.au.
But we can also feature your property on leading real estate portals such
as www.realestate.com.au and www.domain.com.au. These real estate sites are often the first stop for many prospective buyers because they offer a quick and easy way to see what’s for sale, all in one place. What’s more, buyers can sign up for property alerts, so they’ll be notified as soon as a new property that matches their criteria is advertised on the site.
Social media marketing
We know home buyers use Facebook, Instagram, and Google ads to research their next
property. That’s why we’ll always post your property on our social pages.
What’s more, we have a successful performance marketing company on board to help us
with your sale. Their sole mission is to ensure that the social ads we place that promote
your property for sale, are seen by the right people at the right time.
Database marketing
Over the years, we’ve created a database of more than 12,000 contacts. We take great care of it, making updates daily, so we always have a list of “red hot” buyers at our fingertips.
On top of that, when your house goes on the market, we’ll send out marketing emails to the segment of the database whose ideal property is most suited to yours. These sales emails are an essential part of our marketing strategy. And our open rates are so high, sometimes even we’re surprised!
Signboards
Much as a signboard is one of the most traditional ways to advertise your property sale, it’s a method that’s incredibly effective. Not only does a signboard promote word of mouth marketing, it will also attract the attention of local buyers, who may not be looking to move until the right house on the right street comes along.
Print media
When it comes to looking for a property, many people turn to the internet to hunt for the perfect home. But by no means all. For many people, browsing through the property pages of a newspaper, magazine, or handout is their preferred approach.
If you like the idea of print, we can create property brochures and letter drop cards that showcase your property for sale. Whether you opt for the online-only route or a combination of the two is entirely up to you. It’s something we can discuss when we get together to map out our marketing strategy.
HOW TO IMPROVE YOUR PROPERTY VALUE
Before putting your property on the market, it’s crucial that you make sure it appeals to
potential buyers. After all, a well-presented home creates a better impression, sells faster, and you’re far more likely to achieve a higher price.
The first step is always to make sure your property is clean & tidy. Clear out clutter and tidy away personal items. And keep the décor simple, so it appeals to a broad group of people.
If a room is dark, look for ways to make it lighter. For example, open all the windows to let natural light flood through the living spaces. And if you have the time, consider repainting the walls in neutral colours.
Once you’ve done all this, you’re ready for your professional photographs.
Real estate photography
Stunning real estate photography will really show off your property. And we believe it plays a huge part in convincing a potential buyer to view your house in person.
That’s why we provide interior and exterior photography as well as twilight shots. We’ve discovered that dusk photography can create a real “wow factor”, particularly in our part of the world.
At the same time, drone footage and aerial photography will determine the exact location of your property, the land size, and of course, the proximity to the beach!
Our photographer also creates 2D floor and site plans of your property, which map out the exact layout. On top of this, they can also create 360-degree virtual tours. This technology allows the viewer to explore your home in detail, resulting in prospective buyers being 100 percent clear about the design of your home before they walk through the front door.
Real estate property styling
If you’d like some expert property styling tips, we’re here to help. Our pre-sale property
styling specialists know exactly what it takes to highlight the best features of your home.
Whether you decide to hire stylish furniture or commission a comprehensive styling package is entirely down to you. At the same time, we know that property styling is a proven way to increase your chances of achieving the highest possible price as quickly as possible. And professional property developers do it all the time!
Real estate copywriting
Getting your marketing copy right means using a real estate copywriter who can write engaging text that accurately describes your property’s features. But it needs to do more than that.
Our copywriter will help prospective buyers imagine themselves living in your property enjoying every moment of the lifestyle it offers.
As you can see, there are many different options available when marketing your property for sale. That said, you can always rely on us to make sure your property stands out from the crowd, attracting the highest number of buyers and the best price!
We’ve been helping people sell their homes for more than 30-years. So, if you’re thinking about selling your property, or you’d like to find out what your property is worth in today’s market, please get in touch with Ed on 0418 660 063.
